Case studies
Five engagements, five different fights for visibility
A roofer competing with storm chasers. A brewery group cannibalizing its own map packs. A gear brand losing to marketplaces. A dispensary locked out of every ad platform. A hotel bleeding margin to OTAs. Different industries, same underlying problem: the business that wins the click usually wins the customer, and rankings don't move by accident.
How to read these case studies
Every case study on this page is an anonymized composite — built from patterns we see repeatedly across real engagements, not a single named client. We do this on purpose, for two reasons. First, confidentiality: most of our contracts run under NDA, and a roofing company or dispensary that hires us isn't signing up to be a marketing case study for its competitors to read. Second, honesty: rather than cherry-pick our single best month from one client and imply it's typical, we'd rather show you the shape of a normal, representative engagement. The metrics you'll see — the multiples, the percentages, the rankings — are illustrative placeholders that reflect the kind of movement we expect from this type of work over this kind of timeline. They are not pulled from a live dashboard, and we're not claiming they are. If you want to see real numbers, ask us for references during a call — we'll show actual client data under NDA, in a room, not on a public web page.
The work
Engagements across five Front Range industries
Each one expands into the problem, the workstreams, and the illustrative results.
Roofing / storm restoration
When the hail hits, the local crew gets the call now
A Lakewood roofing company
Every July hailstorm brought a flood of searches — and a flood of out-of-state storm chasers outranking a local crew with twenty years of roofs behind it.
Breweries — 3 taprooms
Three taprooms, three map packs, zero cannibalization
A Front Range craft brewery group
Three taprooms sharing one website and one Google Business Profile strategy — cannibalizing each other's rankings in three different cities.
E-commerce / outdoor recreation
Product pages that finally out-rank the marketplaces
A Boulder outdoor-gear brand
Great gear, loyal customers, and product pages that lost to marketplaces and mega-retailers on every search that mattered.
Regulated retail — cannabis
Growth without a single ad dollar — because ads weren't allowed
A Denver dispensary
Banned from Google Ads and Meta, invisible past the first block of competitors, and betting the whole growth plan on a channel it didn't control: foot traffic.
Hospitality — ski corridor
Direct bookings that don't pay the OTA toll
A boutique hotel in Golden
Perfectly placed between Denver and the I-70 ski corridor, and utterly dependent on OTAs taking 18% of every booking.
Your engagement
Want to see what this looks like for your business?
We'll walk you through how we'd approach your market — no pressure, no lock-in contract, and we'll tell you honestly if organic search is the right channel for you.