The Summit Log
Field notes from the people doing the work
No ghostwritten filler and no agency-blog padding. The Summit Log is where our team writes up what actually moved a ranking, a phone call, or a Google Business Profile this month — the map pack mechanics, the regulated-industry workarounds, the operational habits that separate a profile that gets picked from one that gets skipped. Every post is signed, dated, and written by the person who did the work, not a content mill.
Some posts come from Cody Brandt, who spent four years bidding roofing jobs before he started winning search results for the same trades. Some come from Nick Halden, who founded Isoline Studio in 2021 after eight years inside Sydney agency retainer machines. Others come from Wren Delgado and Priya Raghavan, who run content and technical SEO respectively. Read below for all six, newest first.
Every post
Six field notes, newest first
Written in-house, credited to the person who wrote them, and never padded to hit a word count.
Cody Brandt · June 30, 2026 · 9 min read
The Hail-Season SEO Playbook for Front Range Trades
Hail season is the trades' Black Friday — and the storm chasers know it. How local roofers and exteriors crews get their search presence storm-ready before the first cell forms over the foothills.
Read the postCody Brandt · May 5, 2026 · 10 min read
Dispensary Google Business Profile Suspensions: Prevention and Recovery
For a dispensary, a suspended Google Business Profile is a revenue outage. Why cannabis retail profiles get suspended, how to make yours suspension-resistant, and the recovery process that works.
Read the postNick Halden · April 7, 2026 · 10 min read
Compliant Content Marketing for Regulated Industries
You can't say that — and that's fine. How dispensaries, CBD brands, and other regulated businesses build content programs that rank without tripping health-claim, age-gate, or platform rules.
Read the postWren Delgado · March 10, 2026 · 11 min read
E-commerce SEO for Outdoor Brands: Beating the Marketplaces
Your gear is better than the marketplace listing outranking it. Product-page architecture, category depth, and content that puts an independent outdoor brand above the aggregators.
Read the postPriya Raghavan · February 3, 2026 · 9 min read
Core Web Vitals in Plain English (and Why Your Rankings Care)
LCP, INP, and CLS translated for business owners: what Google actually measures, how much it matters, and the fixes that move the numbers — ranked by effort against payoff.
Read the postNick Halden · January 13, 2026 · 7 min read
What Dawn Patrol Taught Me About SEO
Skinning uphill before work is a strange hobby and a decent education. Five lessons from five winters of pre-dawn starts that map directly onto how organic search compounds.
Read the postCody Brandt · June 23, 2026 · 10 min read
The Front Range Local SEO Playbook for 2026
How local search actually works from Boulder to Littleton — map pack mechanics, city pages that aren't doorway spam, reviews, and the moves that get Denver service businesses called.
Read the postNick Halden · June 9, 2026 · 11 min read
SEO When You Can't Run Ads: Growth for Regulated Industries
Dispensaries, CBD brands, and other ad-restricted businesses don't get a paid shortcut. Here's how organic search becomes the growth channel when Google Ads and Meta are off the table.
Read the postCody Brandt · May 19, 2026 · 8 min read
The Google Business Profile Guide for Denver Service Businesses
Categories, services, photos, reviews, and the weekly habits that decide who shows up when a Lakewood homeowner searches 'roof repair near me'.
Read the postWren Delgado · April 21, 2026 · 9 min read
Seasonal Search on the Front Range: Ski Winters, Trail Summers, Hail Season
Front Range demand doesn't follow a national calendar. How ski towns, trail season, and July hailstorms reshape search — and how to publish ahead of every peak instead of chasing it.
Read the postNick Halden · March 24, 2026 · 9 min read
How to Choose an SEO Agency Without Getting Burned
The retainer machine runs on reports nobody reads. What to ask, what a real deliverable looks like, and the red flags we watched burn Denver businesses from inside the agency world.
Read the postPriya Raghavan · February 17, 2026 · 10 min read
SEO in the Age of AI Search: What Still Compounds
AI Overviews, answer engines, and zero-click results are repricing every keyword. The data on what organic still wins — and how to build for search that talks back.
Read the post