Technical SEO Lead

Priya Raghavan

Priya owns Isoline's technical practice — crawl architecture, Core Web Vitals, structured data, and the reporting that proves the work is working.

Background

From Mines to the metrics that matter

Priya came to Golden for a Colorado School of Mines engineering degree and stayed for the trail access — the kind of trade a lot of Mines graduates make once they realize the foothills are right there. Engineering training shows up in how she still approaches every technical audit: define the system, find where it breaks, measure the fix.

Before Isoline she spent five years building data pipelines, the kind of work where dashboards multiply faster than anyone actually reads them. It's where she learned the opposite instinct from what most agencies practice: fewer numbers, better labeled, tied to a decision — not a wall of metrics nobody opens twice.

She brought that instinct to Isoline and now owns the technical practice end to end: crawl architecture, Core Web Vitals, structured data, and migration safety on every site the studio ships. She's the one who tells a client their new site will be faster before it ships, and then proves it after — with the same metric, measured the same way, both times.

How she works

How Priya works

Not a philosophy statement — the habits that show up in a normal technical audit.

Name the metric before the opinion

Priya won't tell a client a site is slow without the Core Web Vitals number attached, and she won't call a fix successful until the same metric moves in the field data, not just the lab test. The opinion comes after the number, never before it.

Fewer dashboards, better labeled

Five years on a data team taught her that most dashboards answer questions nobody asked. She builds Isoline's client reporting around three or four numbers that tie directly to a decision, not a wall of charts nobody opens twice.

Prove the speed before it ships, then prove it again after

Every site migration or rebuild gets a before-and-after Core Web Vitals comparison in the report, not a promise. If the numbers don't hold up post-launch, that's the first thing she flags — not the last thing a client discovers.

The Summit Log

Posts by Priya

All of The Summit Log

9 min read

Core Web Vitals in Plain English (and Why Your Rankings Care)

LCP, INP, and CLS translated for business owners: what Google actually measures, how much it matters, and the fixes that move the numbers — ranked by effort against payoff.

10 min read

SEO in the Age of AI Search: What Still Compounds

AI Overviews, answer engines, and zero-click results are repricing every keyword. The data on what organic still wins — and how to build for search that talks back.

Work with Priya

Tell us what you're building

Priya scopes every technical audit personally. Start with a conversation, or meet the rest of the studio first.

Technical & speed
Structured data