Local SEO Manager

Cody Brandt

Cody manages Google Business Profiles, citations, and city landing pages for the roofers, HVAC crews, and contractors working the Denver metro.

Background

From the storm side to the search side

Cody grew up in Grand Junction in a roofing family, which means he learned to read a shingle before he learned to read a spreadsheet. He spent four years as an estimator — up on roofs, writing bids, watching out-of-state storm chasers roll into town every hail season and take work from crews who'd been there for decades.

That's what pushed him toward search. He'd watched local crews lose jobs to companies that showed up for six weeks a year and disappeared, and the difference usually came down to who ranked in the map pack when a homeowner searched at ten at night after a storm. He decided he'd rather win that search than keep chasing the storm himself.

Now he manages local SEO for Isoline's trades and contractor clients across the Denver metro — Google Business Profiles, citations, and the city landing pages that decide whose phone rings first. He still reads a hail map like most people read a menu, and he still thinks in job tickets and bids, not impressions.

How he works

How Cody works

Not a philosophy statement — the habits that show up on a normal trades account.

Reads a hail map like a menu

Cody tracks storm paths across the metro the way most people check a forecast for a weekend plan. When a cell moves through Lakewood or Littleton, he already knows which client's Google Business Profile needs a service update before the phone starts ringing.

A bad lead costs truck time, not just money

He came from the trades side of the business, not marketing, so when a roofer tells him a lead was garbage, he knows exactly what that means in a wasted estimate visit. He adjusts targeting and service-area pages around that cost, not around click volume.

City pages that answer a real search, not pad a sitemap

Every city landing page he builds gets its own angle tied to that city's actual business landscape — Boulder isn't Lakewood, and a page that could run on either one gets rewritten until it can't.

The Summit Log

Posts by Cody

All of The Summit Log

9 min read

The Hail-Season SEO Playbook for Front Range Trades

Hail season is the trades' Black Friday — and the storm chasers know it. How local roofers and exteriors crews get their search presence storm-ready before the first cell forms over the foothills.

10 min read

Dispensary Google Business Profile Suspensions: Prevention and Recovery

For a dispensary, a suspended Google Business Profile is a revenue outage. Why cannabis retail profiles get suspended, how to make yours suspension-resistant, and the recovery process that works.

10 min read

The Front Range Local SEO Playbook for 2026

How local search actually works from Boulder to Littleton — map pack mechanics, city pages that aren't doorway spam, reviews, and the moves that get Denver service businesses called.

8 min read

The Google Business Profile Guide for Denver Service Businesses

Categories, services, photos, reviews, and the weekly habits that decide who shows up when a Lakewood homeowner searches 'roof repair near me'.

Work with Cody

Tell us what you're building

Cody scopes every local SEO engagement personally. Start with a conversation, or meet the rest of the studio first.

Local SEO
Trades & contractors